Flipkart, India’s largest online shopping platform has launched a new customer loyalty service “Assured” that will ensure the delivery of high quality products within two to four days.
‘Flipkart Assured’ badge will also guarantee that the products have gone through six levels of quality checks to make sure everything is 100% genuine
The process will apply to Flipkart most popular categories like fashion, mobiles, electronics, home and appliances and will take into account factors like customer returns, ratings and seller cancellations.
A product will be certified as ‘Flipkart Assured’ purely on the basis of its performance on these parameters.Through its “Assured” service, Flipkart plans to take on Amazon which launched a similar service in India recently named “Amazon Prime”.
“Amazon Prime” offers fast delivery and return for products that have been checked for quality. The service applies for orders worth Rs 499 and above. The offer is free for sixty days, following which it is offered at an annual subscription fee of Rs 499.
Flipkart Assured is a truly inclusive programme meant for all customers of Flipkart across India. Over the years, Flipkart has introduced several customer-centric innovations, starting from cash-on-delivery to the more recently introduced easy product exchange and no cost EMI.
Flipkart has also claimed that all “Flipkart Assured” listings will be shipped within two-four days for products costing above Rs 500